A Sharp Pivot

I’m not one for sitting in one place for too long, and Lord knows, I’m prone to last minute shifts in direction, so the following should come as no surprise. After nearly four years spent writing under pen names, I’ve decided to take the plunge and publish stories slated for the Isobel Fletcher pen name […]

Money, Shmoney

I re-had an epiphany a few days ago: Making money is not my biggest motivator. I say “re-had” as this epiphany occurs to me on a regular basis, usually when I’m trying to find motivation to continue writing a book I know I need to write, but am losing (or have completely lost) enthusiasm to […]

Positive Content Creation

At its core, Internet marketing is all about publishing, and the better the content you publish the better your results… [I]t’s absolutely critical to publish assets that can have a positive impact on your business. –Brian G. Johnson, Trust Funnel: Leverage Today’s Online Currency to Grab Attention, Drive and Convert Traffic, and Live a Fabulous […]

Clarity in Writing

I just finished reading a slew of manuscript samples and came away with an astounding epiphany: Crafting readable text is a lot harder to accomplish than to recommend. The inability to accomplish usually revolves around a lack of knowledge on how to achieve basic clarity (i.e. readability). Yet, without a clearly written narrative, how can readers […]